How Altalytics works
Five steps, one network.
Start with a conversation that matters.
We collect the public posts and account information related to a narrative you care about.
Find the storylines within the conversation.
We identify the sub-topics and narratives moving through the conversations and the audiences you're interested in.
Map conversation dynamics.
Our algorithms identify where natural conversation clusters form and who participates within and across each cluster.
Calculate to understand how and why information travels.
We model what the conversation would look like without a specific account or narrative, isolating precisely what part of the conversation each one causes.
Try it: tap an account or a cluster in the map.
Strategy built on real influence, proven with precise attribution.
The output is strategic guidance on who to engage, where to spend, what to counter. Every recommendation is grounded in measured influence, and every action you take is attributed against what would have happened without you.
Core metrics
What we measure
We measure from micro to macro — one account, one cluster, the entire conversation — for the most precise understanding of influence available anywhere.
Causal Impact (CI)
How much of this conversation was caused by this account?
Share of a conversation attributable to a single account, measured against what would've happened without it. Scored 0 to 1.
A CI of 0.84 means an account is among the genuine drivers of a conversation; 0.04 means the conversation looks the same without them. We model the conversation without the account's participation to understand its true influence.
Posts Caused
How many distinct posts were caused by an account?
The average number of posts from other accounts that wouldn't have happened without an account's participation.
These are posts caused by an account's participation. Posts that would not exist without it.
Cross-Cluster Impact
Does an account's influence travel beyond the conversation they're most active in?
An account's causal impact inside narrative clusters other than its own.
The impact an account has on other narrative clusters. Some voices carry across community lines; most don't. This tells you which is which.
Cluster Causal Weight
How much does each narrative cluster shape the broader conversation?
How much of the whole conversation a narrative cluster causes, as a percentage.
Not every part of a conversation matters equally. Cluster causal weight measures how much of the whole conversation each cluster causes, so you know which clusters actually matter.
Total CI Attribution
How much of this conversation happened because of the campaign?
The share of the whole conversation attributable to a campaign, as a percentage.
Precisely what the campaign caused: how much of the conversation, and whether it genuinely changed opinion.
Terms used above
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